16 october 2025
On 14 October, women from across the country gathered at Elmia in Jönköping to gain inspiration, network and drive development forward in the green industries. The event was organised by Hela Sverige ska leva and SLU within the framework of the Grass Ceiling project, with the aim of strengthening women’s entrepreneurship, creating new networks and highlighting innovation in rural areas.
On 14 October, women from across the country gathered at Elmia in Jönköping to gain inspiration, network and drive development forward in the green industries. The event was organised by Hela Sverige ska leva and SLU within the framework of the Grass Ceiling project, with the aim of strengthening women’s entrepreneurship, creating new networks and highlighting innovation in rural areas.
During the conference, participants attended several inspirational lectures, including topics such as AI in agriculture, gender-equal finance, generational succession, precision farming and new business opportunities in forestry. Participants also heard from women entrepreneurs who shared their experiences of running and developing businesses within the green industries.
Karolina Muhrman from Agtech Sweden, together with Ida Jaykar from Elmia, gave a presentation on innovation, the role of trade fairs in innovation development and the need for more female innovators.
“Agtech Sweden has a very strong collaboration with Elmia,” says Karolina Muhrman. “Together, we organised an innovation arena at the previous Elmia Lantbruk, something we plan to repeat next year. We are also currently collaborating on a Nordic pavilion for the major trade fair Agritechnica in Hannover on 9–15 November. Around 20 companies and organisations from Sweden, Finland, Norway and Denmark will showcase Nordic innovation in agricultural technology,” says Karolina Muhrman, Managing Director of Agtech Sweden.
Karolina concluded her presentation by emphasising the need for more women working with innovation in agricultural technology. She pointed out that many machines and tools have historically been developed by men for men, which can cause ergonomic issues and work-related injuries for women.
“There are five times more men than women registered as inventors on international patents, even though we at Agtech Sweden meet many women with fantastic ideas when we attend trade fairs. We strongly encourage more women to contact us with their innovation ideas,” she says.
The conference concluded with a speech by Prime Minister Ulf Kristersson, who emphasised the importance of the green industries and women’s entrepreneurship for Sweden’s future.
Agtech Sweden would like to extend its sincere thanks to the National Organisation Hela Sverige ska leva, SLU – Swedish University of Agricultural Sciences, and Elmia for a very well-organised and inspiring event.
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